For wineries
Your wines, in front of the people who will pour them.
La Via del Vino is how CM WineVision takes Italian family wineries into Southeast Asia: in person, season after season, one market at a time. We do the work on the ground. You bring the wines and the story.
What your winery gets
Four things, season after season
- 01A real presence in the market.
Our team lives in Thailand, Singapore and Vietnam, so every contact made at an activity is followed up.
- 02Your family in the room.
Producer visits, wine dinners, masterclasses and tastings built around your winery, with you there in person.
- 03OCM, handled.
We run the OCM-eligible activities and supply the evidence for your reporting.
- 04A record that lasts.
Every activity gets its own page, photos and Instagram coverage, with your winery credited.
Two ways to join
Start with a season, or start with one night.
Part of your market programme
Included for annual CM WineVision partner wineries, planned together with the rest of your market programme.
Meet a market first
For wineries starting out in the East. One dinner, tasting or masterclass in one city, to meet a market before committing to more. We explain what it involves in a short call.
Where we take you
Three markets today. Two more in 2028.
We are in Thailand, Singapore and Vietnam today. South Korea and Taiwan open in 2028: wineries applying for OCM 2028 funding (applications by April 2027) can talk to us now about being among the first.
The families already on the road
Eight Italian families, from Piedmont to Sicily
- Cantine CapuzzimatiPuglia
- Terre del MarchesatoBolgheri, Tuscany
- Paolo CottiniValpolicella, Veneto
- San LorenzoAbruzzo
- Ippolito 1845Calabria
- CaglieroBarolo, Piedmont
- Cantina TolloAbruzzo
- Cantine BirgiSicily
Questions wineries ask
Before the first call
How does joining work?
A first call about your wines, your markets and your goals. Then we propose the format, the city and the dates.
Do we need OCM funding?
No. If your winery has or is planning an OCM project, we run the eligible activities and provide the evidence. If not, the roadshow works the same way.
What does a single event involve?
One activity in one city: your wines, our team, a partner venue and the right guests. You can attend in person.
Can the family come?
Yes. That is the point of a producer visit, and the reason the format comes first.
Which markets can we start in?
Thailand, Singapore or Vietnam today. South Korea and Taiwan from 2028.
Enquiry
Bring your winery on the road
Tell us about your winery and the markets you have in mind. We reply by email to plan a first call.
Thank you.
We'll reply by email to plan a first call.