About the Roadshow
The New Silk Road of Taste.
La Via del Vino is CM WineVision's roadshow: Italian family wineries, in person, in the markets of the East. Season after season, one market at a time.
The name
La Via della Seta, La Via del Vino
La Via del Vino takes its name from La Via della Seta, the Silk Road: the old route that joined Italy and the East.
Ours carries Italian wine, and the families who make it, to the tables of Southeast Asia. Not in a container and a catalogue, but in person: the winery at the table, our team in the room.
What the roadshow does
Monitoring, coordinating and conquering the markets
We follow each market from inside it: its restaurants, its wine lists, the people who choose what gets poured.
Producer visits, wine dinners, masterclasses and tastings, planned with the wineries and the venues, and run by our team on the ground.
One market at a time, fully. Every contact made at an activity is followed up after the winery has flown home.
We are here, not sitting in Italy.
Why the Roadshow
Not a one-day fair. A presence.
- 01In the market, not at the fair.
Our team lives in Thailand, Singapore and Vietnam. We stay after the event is over.
- 02The family in the room.
Producer visits come first. Buyers meet the people behind the wine, not a price list.
- 03OCM, handled.
CM WineVision runs the OCM-eligible activities and supplies the evidence for reporting. How it works
- 04One market at a time.
We enter a market and build it season after season. Never touch and go.
Part of CM WineVision
La Via del Vino Roadshow, CM WineVision
La Via del Vino is CM WineVision's roadshow, not a separate company. The same team plans every activity, runs it in the market and follows it up.
CM WineVision is a Singapore-registered company that brings Italian family wineries to the markets of Southeast Asia.