Italian wines
find new horizons
La Via del Vino is the roadshow that takes Italian wineries into the markets of the East, in person, season after season. Producer visits, dinners, masterclasses and tastings, with OCM support handled on the ground.
Not a one-day fair. A road, walked one market at a time.
Most export programmes put a winery in a hotel ballroom for a day, then leave. We stay. Our team lives in each market, and brings the people behind the wine face to face with the people who will pour it.
In the market
On the ground all season, so every contact is followed up.
The family comes too
Producer visits put the winemakers in the room with buyers.
OCM, handled
We run OCM-eligible activities and supply the evidence for reporting.
One market at a time
We enter each market fully. One hundred percent, never touch and go.
Where Italian wines meet new markets.
See every upcoming stop →San Lorenzo follows in March 2027.
- Latest · 2 to 8 Nov 2026Terre del Marchesato · Bolgheri
- Next · 22 to 31 Jan 2027Paolo Cottini · Valpolicella
- Latest · 2 to 8 Nov 2026Terre del Marchesato · Bolgheri
- Next · 22 to 31 Jan 2027Paolo Cottini · Valpolicella
- Latest · 11 to 16 Oct 2026Cantine Capuzzimati · Puglia
- Next · 22 to 31 Jan 2027Paolo Cottini · Valpolicella
- GroundworkUnder way now
- Be among the firstWineries planning OCM 2028
- GroundworkUnder way now
- Be among the firstWineries planning OCM 2028
From San Marzano to Hai Phong: Cantine Capuzzimati
Founded in 1952 by Cataldo Capuzzimati in San Marzano di San Giuseppe, in the heart of the Primitivo di Manduria zone. Bush-trained vines, ancient olive groves and dry-stone walls. From 11 to 16 October the winery met Vietnam’s wine trade in person, with an evening for 70 guests in Hai Phong.
Hai Phong, 13 October 2026
More than events. A platform for growth.
Every activity gets its own page: an invitation before the date, and a record after it, with the winery and venue credited.
- i.Producer visitsThe winery's own family in the market, meeting it in person.
- ii.Wine dinnersPairing dinners at partner venues.
- iii.MasterclassesGuided education on a winery, region or style.
- iv.TastingsWalk-around or seated tastings.
On requestRoundtables, creator tastings, partner events and venue collaborations, tailored with CM WineVision.
Explore On the Road →From the vineyards of Italy to the tables of the East.
Rooted in South East Asia, growing into Korea, Taiwan, India and beyond. One market at a time, fully: never touch and go.
From our Instagram
For wineries
Bring your winery on the road
Join the Road
A seat at the table
For wine lovers, volunteers and creators who want to experience the road first-hand. One simple sign-up.